Pop Beauty was founded by Sara Strand, sister of Petra Strand of Pixi. Whereas Pixi’s vibe is ethereal, Pop Beauty’s is more rock’n’roll.
I haven’t seen a product like Pop Beauty Peak Performance Mascara before. Instead of a brush wand, it features a flexible tip with a fine-toothed comb. The Instructions have you twist the bottom of the tube 5 times (5 clicks) to deposit mascara on the comb. When you first open the mascara, however, you have to twist the tube again and again to “prime” it. Product dispensing is actually fairly controlled.
The great thing about Pop Beauty Peak Performance Mascara is that the comb enables you to get really close to the lash line. You can get an effect similar to tightlining. Be forewarned, this mascara can dry out due to its delivery system and you can get specks under your eyes. For me, this is not a problem: i just remove the specks by flicking a Q-tip.
Pop Beauty Peak Performance Mascara does not smear and maximizes the appearance of your eyes through coating and separating the lashes.
Pop Beauty Peak Performance Mascara comes in 3 shades: Brilliant Black, Inky Indigo, and Cocoa Charm. It costs $20 a tube. Twenty dollars is a lot to pay for mascara, considering that mascara is the one cosmetic you should replace most often. As much as I like this mascara and delivery system, I’d not sure if I’d shell out $20 for it.
You may shop Pop Beauty at Ulta stores and ulta.com.
Disclaimer: The PR rep for Pop Beauty sent me a sample of Pop Beauty Peak Performance Mascara for review. Opinions are my own.