H Mart in Fairfax, Virginia recently moved to its new location on 11200 Fairfax Blvd.
I was concerned that the beauty counter tenants from its previous location would move as well. Here’s what HJ said on Nextdoor:
Yes, the beauty counters moved to the new location. Also a small pharmacy, Asian food court, kiddie play corner, a seafood section (follow your nose for that dept), and some parking in the shade are in the new location. Customers are leaving carts all over the parking lot and in precious empty parking spaces instead of pushing them back to the cart corrals, so watch out — or your or your car could hit a cart that’s out of place or rolling around.
Relieved! Naturally, I had to check out the beauty counters. It was gratifying that the beauty advisors remembered me from the old location. Here’s my haul:
K Beauty haul
Black Pearl and Gold Hydrogel Eye Patch from Petitfée: cool and refreshing. I like to put these on before I do my eye makeup.
VDL foundation brush: the saleswoman said that she used this brush to blend concealer. You might be surprised that VDL is an LG brand. That’s right: the same LG that makes flat-screen TVs, washing machines and dryers, and refrigerators also has a skin care and makeup division.
Skincare samples from The History of 후 (Whoo) and Su:m37, also LG brands. This store is great for handing out freebies!
Five-ply cotton facial pads: you can peel off layers on these pads.
FYI H Mart has a stand for lower-priced cosmetics, including Tony Moly, Bbi@, and Missha. Please note that the beauty counters are tenants, not part of H Mart.
eCosway has closed, and I changed the marker to red.
There are still Shiseido and AMORE counters inside Super H in Fairfax. Not only does AMORE carry AMOREPACIFIC brands, but it also carries Missha. The women at the counter told me that the most popular items were sheet masks and BB cream – no surprise there. Here is my recent haul from Amore:
Missha Stick Eye shadow in Maple Honey
Missha Deep Sea Water Firming Eye Patch
Missha Speedy Solution Clearing Gel Eye Patch
Aritaum The Professional 100% Jelly Cleansing Puff, actually a konjac sponge infused cleansing jelly. It dries out quickly and is prone to mold.
Mamonde Double Effect Ampoule Mask – Violet Flower Ultra Moisturizing, a two-step product consisting of an ampoule (whatever that is) and a sheet mask.
Because I had been to Super H recently, I changed the marker to green. I turned the other markers to gray, as I can’t vouch for them.
Aritaum describes itself as “the one stop solution for all your beauty needs.” It is a chain of K-#beauty stores whose parent company is AMOREPACIFIC. Some Aritaum stores operate under the AMORE name. Aritaum/AMORE locations are identified by blue diamonds.
According to cosmeticsdesign.com, there are 70 Aritaum stores in the US and Canada, with more store openings planned for this year.