Tag Archive | mascara

IT Cosmetics Hello Lashes disappoints

I was turned off by It Cosmetics after trying its opaque yellow-tinged loose powder Bye Bye Pores, which I described as the most god-awful product that I’ve ever tried.  Marcia at beautyinfozone.com (see 6 beauty sites to follow) likes the product and applies it with a fan brush, which would provide a more diffused application.

Hellos Lashes mascara from It Cosmetics

Hello Lashes mascara from It Cosmetics

In fact, it was because of the raves of Marcia and Lisa at BIZ that I decided to take a second look at It Cosmetics.  BIZ listed It Cosmetics’ Hello Lashes mascara among its top 10 mascaras and published other articles on Hello Lashes.  What clinched the deal for me was that Paula Begoun’s Beautypedia team named Hello Lashes among its 10 Best Products of 2013:

If you’ve been disappointed in the past about mascaras claiming to make regular lashes look like falsies, then this mascara will change your mind. Hello Lashes doesn’t flake or smudge and is water-resistant, with an innovative brush that can reach all lashes (even those baby lashes on the lower lash line!). The end result is a mascara that exceeds expectations in volume, length, and separation.

Here is how It Cosmetics describes Hello Lashes:

Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products–volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn’t flake or fade. The triple-brush lengthens, curls, and separates lashes while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash. Utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Paraben, fragrance, phthalate, and sulfate free. Made in the USA.

I have to say that I was disappointed with Hello Lashes. As a volumizing mascara, Hello Lashes doesn’t compare to L’Oreal Paris Voluminous Mascara, which is still my favorite volumizing mascara. BTW makeup artist Sam Fine recommends L’Oreal Paris Voluminous Mascara as a less expensive alternative to Chanel.

You may buy Hello Lashes for USD $24.00 through the It Cosmetics website.   One thing that I do like about shopping the It Cosmetics website is that there is a relatively low threshold (USD $25.00) for free shipping, so you might want to add another product to qualify for free shipping.  Hello Lashes is also available from www.aswechange.com (for the menopausal :-), qvc.combeauty.com (no affiliate links), ulta.com, and select Ulta stores.

Pop Beauty Peak Performance Mascara

Pop Beauty was founded by Sara Strand, sister of Petra Strand of Pixi.  Whereas Pixi’s vibe is ethereal, Pop Beauty’s is more rock’n’roll.

Pop Beauty Peak Performance Mascara

Pop Beauty Peak Performance Mascara

I haven’t seen a product like Pop Beauty Peak Performance Mascara before.  Instead of a brush wand, it features a flexible tip with a fine-toothed comb.  The Instructions have you twist the bottom of the tube 5 times (5 clicks) to deposit mascara on the comb.  When you first open the mascara, however, you have to twist the tube again and again to “prime” it.  Product dispensing is actually fairly controlled.

The great thing about Pop Beauty Peak Performance Mascara is that the comb enables you to get really close to the lash line. You can get an effect similar to tightlining.  Be forewarned, this mascara can dry out due to its delivery system and you can get specks under your eyes. For me, this is not a problem: i just remove the specks by flicking a Q-tip.

Pop Beauty Peak Performance Mascara does not smear and maximizes the appearance of your eyes through coating and separating the lashes.

Pop Beauty Peak Performance Mascara comes in 3 shades: Brilliant Black, Inky Indigo, and Cocoa Charm.  It costs $20 a tube. Twenty dollars is a lot to pay for mascara, considering that mascara is the one cosmetic you should replace most often.  As much as I like this mascara and delivery system, I’d not sure if I’d shell out $20 for it.

 You may shop Pop Beauty at Ulta stores and ulta.com.

Disclaimer:  The PR rep for Pop Beauty sent me a sample  of Pop Beauty Peak Performance Mascara for review.  Opinions are my own.