Revlon has a new prestige brand in the works – Flesh
It will launch in late June, and features 40 shades of foundation, in stick packaging.
Linda Wells, the creator of Allure magazine who is now the creative director at Revlon, developed the new brand.… https://t.co/LO8QWIDFCVpic.twitter.com/blFWFcMQ8w
In addition to foundation sticks, Flesh will include highlighters, lipstick, and blush — all created to complement a wide range of skin tones.
Flesh will be available online at Ulta Beauty beginning June 24th, and will be on store shelves in July.
Will Flesh have staying power? I’m thinking in particular about the stunning failure of Vital Radiance, a line that Revlon created for women over 50.
In the 1990s, Revlon had a line targeted at African-American women: I couldn’t find the name of the line (likewise, I couldn’t find the name of the line for which 1980s teen pop star Tiffany was a model).
I’m of two minds when it comes to Linda Wells.
Con: As EIC of Allure, she ostensibly approved a hatchet job on Paula Begoun. Wow – talk about duplicity. The reporter ingratiated herself with Paula.
Did Obsessive Compulsive Cosmetics (OCC) go out of business? A few weeks ago, it abruptly shut down its website, its New York City store, and all its social media accounts. Sephora isn’t always kind to small brands: lawsuits between Sephora and OCC might provide some clues to OCC’s apparent demise. This story haunted me. Back when my beauty blog mattered and OCC’s only products were its Tarred (black) and Feathered (White) lip balms in tins (this was before Lip Tar), I corresponded directly with OCC founder David Klasfeld, who’s cited in the Racked article Sephora’s Lawsuit With Obsessive Compulsive Cosmetics Is a Staggering Case Study in How Beauty Products Are Sold. #IKnewThemWhen
In this feature Revealed: The Magic Make-up Formula for Achieving Perfect Skin at Any Age from DailyMail.com Femail, make-up artist Oonagh Connor (Instagram: @oonaghoo) describes the right ratios of foundation to concealer to use according to your age. She says that women should ditch foundation as they grow older. I just turned 60, and it looks like she’s recommending that women in their sixties wear a mask (70% foundation, 30% concealer)!
After an initial foray into bricks-and-mortar stores at Sephora, ColourPop has arrived at Ulta! The collection includes liquid lip colors, eye shadows, and highlighters. You may order ColourPop through ulta.com or select stores.
For the benefit of my readers in the DC metro area, here are the local Ulta stores that carry ColourPop:
I named Hourglass’s Vanish™ Seamless Finish Foundation Stick among my picks for the Best of Beauty. It works as both a foundation and concealer. Moreover, its creamy texture enables smooth blending using my Sigma Beauty HD foundation brush, moistened complexion sponge, or fingers.
Hourglass has announced that it has added 5 new shades, so its range of shades comprises 32 shades, for skin tones from fair to deep. Something for everyone!
Hourglass Vanish™ Seamless Finish Foundation Stick
A highly pigmented foundation stick with the coverage of a concealer, fluidity of a liquid & weightlessness of a powder. The 12 hour longwearing waterproof formula melts into skin and blends seamlessly for undetectable full coverage with a seamless finish
Idiot’s Guides: Everyday Makeup Secrets devotes too much space on faking the perfect face shape (oval, with evenly proportioned features) and perfect eye shape (almond) through highlighting and contouring. It also recommends eyebrow shapes for different face shapes: I would think that the best approach is to follow the natural shape of the brow bone.
The best parts of Idiot’s Guide: Everyday Makeup Secrets are the call-out boxes, which feature many interesting hacks.