From Korea, where trends (BB cream, face masks) in skin care begin, comes the latest innovation: BB cushion!
What is BB cushion? BB Cushion is a sponge that is soaked in foundation. To apply, you press a flat pad (included) in the sponge to pick up the foundation and then press or pat onto your face.
I understand that IOPE, one of Amore Pacific’s brands, was the first to bring out BB air cushion. When I was at the Amore store within Super H mart (see Asian beauty stores in the DC Metro Area), one of the saleswomen patted a bit of IOPE Air Cushion on my hand. She said it replaced primer, foundation, sunscreen, and powder. The finish of IOPE Air Cushion suggested the presence of silicones. It also had a white-ish cast, but then, whitening products are popular in Asia.
As I mentioned, Target has entered the premium skin care market. One of the brands that it is now carrying is Laneige, yet another Amore Pacific brand. Not surprisingly, Laneige has a BB Cushion product.
So why do I say that Laneige BB Air Cushion is not worth the hype or hassle? It is difficult to apply, and it’s hard to know how much foundation to pick up. For the first couple of times that I used, I applied too much: it was obvious to my husband, who joked about it. Also, the pad doesn’t provide precision in covering spots and other detailed work. I’ll stick with my IT Cosmetics YSBB™ Your Skin But Better™ CC Cream with SPF 50+ and Beautyblender.
You may purchase Laneige BB Cushion for $34 (taxes & shipping not included) from target.com and Target stores (check online for availability in store – that’s how I found mine)
Fashionista.com has a feature about Target’s introducing higher end skin care at its stores: Target’s Beauty Department to Go Upscale: Will It Catch On With Shoppers? | Fashionista.
Call me skeptical, but several years ago, Target introduced skin and body care brands from all around the world. After a lot of fanfare, shelf space for these products gradually diminished and ultimately, Target discontinued the brands.
As for me, I hope that the new concept will succeed. One of the brands to be introduced is 29 by Lydia Mondavi. I felt honored when Lydia Mondavi called me from the floor the day her 29 Cosmetics line was launched at Neiman Marcus in San Francisco. Congratulations, Lydia, on the expansion of your brand.
The DC Metro Area hosts a large Asian community, and there are many stores that cater to this market. Today I’ll introduce you to some Asian beauty stores in the DC Metro Area.
More Shiseido in Fairfax Circle carries Shiseido, Clé de Peau Beauté, Enprani skin care and makeup, skin care sets, face mask sheets, Darkness beauty implements from Korea, and some unexpected items (underwear!).
Lotte Plaza in Chantilly features a comprehensive selection of international foods. Grocery shopping in its produce section is a contact sport. There are so many shoppers there that you can’t maneuver. Bunny LaRue wrote:
Lotte Plaza is great. I have seen no less than two fist fights there. When they first opened I made the mistake of trying to get some shrimp, I nearly lost my arm. The lady that runs Cinderella is really nice.
Which brings us to the next shop off the beaten beauty path: Cinderella, which is located in the courtyard of Lotte Plaza. Cinderella carries a wide variety of face mask sheets (which I predict will be the next big thing to come out of Asia after BB cream), Korean skin care, Darkness beauty implements, and cheap costume jewelry. Don’t let the crowds and craziness dissuade you from going!
While I love shopping at Lotte Plaza for the all the fun things that I can find, Super H Mart in Fairfax is brighter, lighter, and, dare I say, cleaner than Lotte Plaza. Never mind that when I entered the store, Gangnam Style was blasting through the speakers!
Within Super H Mart is the Amore store, which carries high-end cosmetics and skin care brands from Korea’s Amorepacific Corporation. The displays are as elegant as anything you’d might find in an upscale department store: skin care sets from Sulwhasoo, Laneige, and IOPE are presented on back-lit display shelves. I was surprised to find the Sulwhasoo face powder compacts that I wrote about at the Amore Store. IOPE color cosmetics are also found there. As can be expected from a Korean beauty emporium, Amore carries Darkness beauty implements and face mask sheets.
Across from Amore is the Shiseido store, which carries Shiseido and Clé de Peau Beauté color cosmetics and skin care from Shiseido, Benefique, Qiora, and SK-II.
BTW SK-II is actually a P&G brand, which is why Allure mentions SK-II’s pricey face mask sheets with MUA Pat McGrath, who’s P&G’s global creative director for its beauty brands (Cover Girl, Max Factor, Dolce & Gabbana, and SK-II).
Make Up Plus within Lotte Plaza in Silver Spring carries Clio makeup from Korea and, of course, skin care, face mask sheets, and Darkness beauty implements.
eCosway is a shoppers’ club in which you pay a $20 VIP membership to get discounts. For $60, members can recruit other members, who can recruit other members … in other words, a MTM or MLM scheme. Cosmetics and skin product lines include Beauty Code, Bioglo, L’élan Vital, and Colour Sense. I suspect that these are all eCosway brands. eCosway also sells cleaning supplies, nutritional supplements, and more. Does it sound like Amway, but with a brick-and-mortar store?