Walgreens has decided to close down drugstore.com and Beauty.com effective September 30 to concentrate on “a more unified brand and marketing approach” for its e-commerce strategy.
Sad. Beauty.com was one of the earliest beauty e-commerce sites. Kevyn Aucoin and subsequently his protégé Troy Surratt were consulting makeup artists to beauty.com. I hope that Walgreens will keep the high-low mix of beauty brands that drugstore.com and beauty.com provided.
With easy-to-remember names like drugstore.com and beauty.com, one might expect these Walgreens-owned websites to be doing gangbusters business. Yet the retailer says it will shutter both sites by the end…
Source: Walgreens Closing Beauty.com, Drugstore.com – Consumerist
I am a fan of beauty.com – and I’m not saying this just because I’m an affiliate of beauty.com. Beauty.com offers many premium brands, with terms more attractive than those of Sephora.com:
- Single checkout with drugstore.com, which means that you can stock up on things that you might find at CVS, Walgreens, and Rite-aid while you are shopping for beauty. There’s more: for example, I bought a Northern Light desk lamp through drugstore.com to manage SAD.
- Credits of 5% off every order that you can redeem later. Sephora offers a crummy sample for 100+ points earned (or $100+ spent) – I say “crummy” because often I don’t care for the samples offered.
- Lower threshold for free shipping (Sephora.com’s is $50)
Well, beauty.com/drugstore.com increased its threshold for free shipping from $25 to $35, but still it’s a better deal than Sephora.com. Of course, you will not find all the same brands that you might find at Sephora.com.
PS If you join Ebates, you get cash back every time you shop online – on top of the beauty.com/drugstore.com credits earned. The going rate on Ebates is 5% for beauty.com/drugstore.com.