Why the spate of celebrity cosmetics lines?
Victoria Beckham (courtesy photo)
According to the WWD articles Celebs’ New Beauty Push: Color Cosmetics, “Celebrity fragrances are shriveling as a category, plummeting to less than 2 percent of the prestige fragrance market in 2014 from 4 percent in 2011, according to figures from NPD Group.”
Soon after I posted the article about Cara Delevigne, I learned that Victoria Beckham will launch an LE #makeup line with Estée Lauder. It will launch in September 2016. Victoria Beckham previousl…
Source: Victoria Beckham will launch an LE #makeup with Estée Lauder | The Style Page
MUA Lee Tillett claims that the Kardashians stole her cosmetics line’s name Kroma (without a “h”). She is suing for $10 million damages.
Meanwhile, Lee’s attorney Elliot Gipson claims Kim – who says she came up with the name [Khroma] herself – was aware via her placement agents TLK Fusion of a 2010 deal to ensure product placement for Kroma on an E! Entertainment show Kim was due to produce.
He said: “On or about May 2010, representatives for Tillett and TLK Fusion were engaged in discussions regarding the possible product placement of the KROMA cosmetics line on the television reality show special ‘The SPINdustry’ that was scheduled to air on E! Entertainment Television following an episode of ‘Keeping Up With the Kardashians’.”
I don’t put it past Kim to steal the Kroma name. Remember how the Kardashians appropriated Monica Botkier’s handbag designs for Sears’s Kardashian Kollection?
via Bad Kroma for the Kardashians being sued over cosmetics brand – Showbiz – London Evening Standard.