Here are 5 articles about beauty that I found on the Web:
- Glossy (not to be confused with Glossier, Into the Gloss, or Get the Gloss) is a web site that covers how fashion, retail, beauty, and luxury brands approach digital media. This article The Sephora effect: How the retailer wields its power to boost new beauty brands says that Sephora boosts new beauty brands not only through wide distribution, but also its website, social media, sampling programs, and alternative channels such as its Virtual Artist app.
- Did Obsessive Compulsive Cosmetics (OCC) go out of business? A few weeks ago, it abruptly shut down its website, its New York City store, and all its social media accounts. Sephora isn’t always kind to small brands: lawsuits between Sephora and OCC might provide some clues to OCC’s apparent demise. This story haunted me. Back when my beauty blog mattered and OCC’s only products were its Tarred (black) and Feathered (White) lip balms in tins (this was before Lip Tar), I corresponded directly with OCC founder David Klasfeld, who’s cited in the Racked article Sephora’s Lawsuit With Obsessive Compulsive Cosmetics Is a Staggering Case Study in How Beauty Products Are Sold. #IKnewThemWhen
- Total Beauty has a feature on 9 Aussie Beauty Brands That Just Arrived Stateside. I’m lusting for the Liz Jones Daytime Face Makeup Kit.
- Who knew? Your AHAs and BHAs can do double duty as deodorant (I’ve tried it, it works). Read the article to discover the science behind it. Another hack that I’ve used is substituting deodorant with hand sanitizer. I’ve also used rubbing alcohol with good results. For more science behind BO, read the article Degree MotionSense™ Dry Spray does what it says it does.
- In this feature Revealed: The Magic Make-up Formula for Achieving Perfect Skin at Any Age from DailyMail.com Femail, make-up artist Oonagh Connor (Instagram: @oonaghoo) describes the right ratios of foundation to concealer to use according to your age. She says that women should ditch foundation as they grow older. I just turned 60, and it looks like she’s recommending that women in their sixties wear a mask (70% foundation, 30% concealer)!