… 7-Eleven is launching its private label cosmetics line called Simply Me Beauty.
Source: 7-Eleven Hopes Women Want Cosmetics With Their Coffee
7-Eleven is the latest to throw its hat into the booming cosmetics category as the giant convenience store company seeks to capitalize on its huge foot traffic.
Actually, 7-Eleven entered into the beauty business before. It used to sell a cosmetics line that was geared to tweens. And I remember when 7-Eleven had a private label hosiery brand!
walgreens.com, that is. 😊
After an absence of nearly 10 years, Swedish beauty brand IsaDora is returning to the United States.
Walgreens had carried IsaDora at its stores until 2008. I wasn’t smitten by its displays and didn’t get into the products until Paula Begoun raved about IsaDora’s eye shadows.
Would you believe that I still have IsaDora’s eye shadow quartet in Bronzing Plums and its 5-pan eye shadow palette in Matte Chocolates?
You may shop IsaDora on walgreens.com beginning December 2017.
I’m a sucker for neutral eye shadow palettes, and when walgreens.com begins selling IsaDora, here’s what I’m going to buy:
IsaDora Eye Sculptor Bar in 20 Nude Sculpt
Here is how IsaDora describes its Eye Sculptor Bar:
An eye shadow palette including the perfect shade combinations for a sculpted eye make-up: 4 matt shades and 1 pearly highlighter.
IsaDora Eye Shadow Quartet in 44 Muddy Nudes
I’ve been looking for this palette for ages!