Tag Archive | Amorepacific

K-#beauty in the #DC Metro Area UPDATED

Here a few updates on the popular article Asian beauty stores in the DC Metro Area | The Style Page:

eCosway has closed, and I changed the marker to red.

There are still Shiseido and AMORE counters inside Super H in Fairfax.  Not only does AMORE carry AMOREPACIFIC brands, but it also carries Missha.  The women at the counter told me that the most popular items were sheet masks and BB cream – no surprise there.  Here is my recent haul from Amore:

  • Missha Stick Eye shadow in Maple Honey
  • Missha Deep Sea Water Firming Eye Patch
  • Missha Speedy Solution Clearing Gel Eye Patch
  • Aritaum The Professional 100% Jelly Cleansing Puff, actually a konjac sponge infused cleansing jelly.  It dries out quickly and is prone to mold.
  • Mamonde Double Effect Ampoule Mask – Violet Flower Ultra Moisturizing, a two-step product consisting of an ampoule (whatever that is) and a sheet mask.

Because I had been to Super H recently, I changed the marker to green.  I turned the other markers to gray, as I can’t vouch for them.

Aritaum describes itself as “the one stop solution for all your beauty needs.”  It is a chain of K-#beauty stores whose parent company is AMOREPACIFIC.  Some Aritaum stores operate under the AMORE name.  Aritaum/AMORE locations are identified by blue diamonds.

According to cosmeticsdesign.com, there are 70 Aritaum stores in the US and Canada, with more store openings planned for this year.

 

 

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Asian beauty stores in the DC Metro Area

The DC Metro Area hosts a large Asian community, and there are many stores that cater to this market.  Today I’ll introduce you to some Asian beauty stores in the DC Metro Area.

– to see place markers

More Shiseido in Fairfax Circle carries Shiseido, Clé de Peau Beauté, Enprani skin care and makeup, skin care sets, face mask sheets, Darkness beauty implements from Korea, and some unexpected items (underwear!).

Lotte Plaza in Chantilly features a comprehensive selection of international foods.  Grocery shopping in its produce section is a contact sport.  There are so many shoppers there that you can’t maneuver.   Bunny LaRue wrote:

Lotte Plaza is great. I have seen no less than two fist fights there. When they first opened I made the mistake of trying to get some shrimp, I nearly lost my arm. The lady that runs Cinderella is really nice.

Which brings us to the next shop off the beaten beauty path: Cinderella, which is located in the courtyard of Lotte Plaza.  Cinderella carries a wide variety of face mask sheets (which I predict will be the next big thing to come out of Asia after BB cream), Korean skin care, Darkness beauty implements, and cheap costume jewelry.  Don’t let the crowds and craziness dissuade you from going!

While I love shopping at Lotte Plaza for the all the fun things that I can find, Super H Mart in Fairfax is brighter, lighter, and, dare I say, cleaner than Lotte Plaza.  Never mind that when I entered the store, Gangnam Style was blasting through the speakers!

Within Super H Mart is the Amore store, which carries high-end cosmetics and skin care brands from Korea’s Amorepacific Corporation.  The displays are as elegant as anything you’d might find in an upscale department store: skin care sets from Sulwhasoo, Laneige, and IOPE are presented on back-lit display shelves.  I was surprised to find the Sulwhasoo face powder compacts that I wrote about at the Amore Store.  IOPE color cosmetics are also found there.  As can be expected from a Korean beauty emporium, Amore carries Darkness beauty implements and face mask sheets.

Sulwhasoo LE powder compacts

Those Sulwhasoo LE powder compacts!

Across from Amore is the Shiseido store, which carries Shiseido and Clé de Peau Beauté color cosmetics and skin care from Shiseido, Benefique, Qiora, and SK-II.

BTW SK-II is actually a P&G brand, which is why Allure mentions SK-II’s pricey face mask sheets with MUA Pat McGrath, who’s P&G’s global creative director for its beauty brands (Cover Girl, Max Factor, Dolce & Gabbana, and SK-II).

Make Up Plus within Lotte Plaza in Silver Spring carries  Clio makeup from Korea and, of course, skin care, face mask sheets, and Darkness beauty implements.

eCosway is a shoppers’ club in which you pay a $20 VIP membership to get discounts.  For $60, members can recruit other members, who can recruit other members … in other words, a MTM or MLM scheme.  Cosmetics and skin product lines include Beauty Code, Bioglo, L’élan Vital, and Colour Sense.  I suspect that these are all eCosway brands. eCosway also sells cleaning supplies, nutritional supplements, and more.  Does it sound like Amway, but with a brick-and-mortar store?