UK’s Advertising Standards Authority bans misleading cosmetics ads

The UK’s Advertising Standards Authority banned an excessively retouched ad featuring Julia Roberts for Lancome and this one featuring Christy Turlington for Maybelline:

At right, a fresh-faced Turlington dares to bare.

The ASA deemed these ads misleading, as the perfect complexions were a result of photo manipulation, not product use.  Watch this space for US crackdown on misleading cosmetics advertising.

Maybelline Dream Liquid Mousse Airbrush Finish

Maybelline Dream Liquid Mousse Airbrush Finish

Maybelline Dream Liquid Mousse Airbrush Finishicon foundation is a find! It does what it promises – it delivers a soft matte “airbrush” finish.

I also like the pump mechanism that dispenses a measured amount of product and the locking mechanism that prevents leaking. It’s great for travel. At $8.79, Maybelline Dream Liquid Mousse Airbrush Finishicon is a great value.

LongerThickerBetter Part III

Has anything tried this mascara?

Estée Lauder’s New TurboLash All Effects Motion Mascara™

It’s Estée Lauder’s New TurboLash All Effects Motion Mascara™. According to Splendora, this mascara has “an auto-powered LashSonic Brush that gently vibrates with micro-pulse bristles.” Any comments?

All sorts of new innovations promise longer or fuller lashes. I’ve already written about SpinLash, which I had rated as a “qualified buy.” As I use this product more and more, I like it better. I still like Maybelline’s The Colossal Volum’ Express mascara for building thickness, but after reading Retainer Girl‘s review, I concede that mascara goop sticks to the wand and it has a strange smell, problems that her fave Lash Blast doesn’t have. After applying The Colossal, I run SpinLash through my lashes. It removes excess gunk and really separates lashes after application.

LashControl Lengthening and conditioning formula in black

Another innovation is LashControl, which features a squeezable “wiper sleeve” (the pink part above) that is supposed to control the amount of mascara deposited on the brush. However, I didn’t find the wiper sleeve useful. LashControl lengthening and conditioning formula is good; however, the volumizing formula (color coded with a purple wiper sleeve) was problematic. It smeared and flaked and despite the wiper sleeve, goop still stuck to the tip of the wand. In fairness to LashControl, however, its representative said that the problems I had shouldn’t have happened, and offered to take back the mascara so that she could see what went wrong.

Advice that works

I recently bought the latest edition of Paula Begoun’s Beauty Bible. Her advice to use matte foundation as a base for eyeshadow was terrific. I patted Maybelline’s Dream Matte Mousse Foundation on my eyelids before applying eyeshadow and my eyelids didn’t get that oily appearance, as when I used cream eyeshadow base. Thanks, Paula.

I have dry cheeks and a nose that’s prone to oiliness and pimples. While I use moisturizing makeup on my cheeks, I use the same Dream Matte Mousse Foundation on my nose. It’s better than blotting tissues and pressed powder.

To remove eye makeup, I saturate or even soak cotton pads in eye makeup remover, lie back on the recliner (who says that recliners are for men only?), and place the pads over my eyelids to dissolve the eye makeup. No tugging and pulling – let the eye makeup remover do the work and gently wipe the makeup off afterward. I use Neutrogena’s dual-phase eye remover.

ThickerLongerBetter Part I

Many of us are constantly seeking the perfect mascara: one that thickens or lengthen lashes (or maybe both!) and doesn’t smear or clump.

Many people like Cover Girl’s Lash Blast. While Lash Blast doesn’t smear or clump, I was disappointed, as it didn’t deliver on building significant thicker lashes. Rimmel’s new Glam’EYES does deliver on building thicker and longer lashes and doesn’t smear. However, you might want to run a lash comb or clean mascara wand afterwards to define and separate the lashes.

Maybelline Colossal Volum’ Express mascara

beauty girl musings had great things to say about Maybelline Colossal Volum’ Express mascara. I have yet to try this mascara. If Lash Blast’s orange packaging was eye-catching, then Colossal Volum’ Express’s packaging is eye-popping, in a yellow that fairly screams. Monique said that you’d expect to pay about $7 for Colossal Volum’ Express. Where I live (Northern Virginia, near DC), if you have a CVS customer card, you can get Colossal Volum’ Express on sale for $4.99 through Saturday, July 5; even better, you’ll get “bonus bucks” that will give you $2 discount on a future CVS purchase. Enter your zip code to locate your nearest CVS store at and browse the Weekly Store Ad to see if this offer applies to your store.

Since I mentioned the CVS sale, I should also mention another special applying to my location is “bonus bucks” for $5 discount on a future CVS purchase with purchase of LaRoche-Posay’s Anthelios SX SPF 15 sunscreen. Anthelios SX contains Mexoryl SX, which is the 1st sun filter in a sunscreen approved by the FDA in 18 years. Mexoryl SX fills the gap in sunscreens for short UVA ranges.

PS I took advantage of the CVS sale to purchase Maybelline Colossal Volum’ Express mascara. This has the edge over Rimmel’s new Glam’EYES mascara. Maybelline Colossal Volum’ Express is a buy.

PS Just got notice from Anthelios’ PR that Anthelios 40 with SPF 40 will be available soon.

Great drugstore finds

As the interview with Aunt Beep for ThisNext showed, I’m an inveterate roamer at CVS, particularly its cosmetics aisles, which not only have the usual mass-market brands, but also Lumene, a cosmetics brand from Finland exclusive to CVS and the French skin care brands Avene and LaRoche-Posay.

Here are some drugstore finds that I’d like to share with my readers:

Maybelline Dream Mousse Shadows in Rose Kiss and Black Spice from their limited edition Sugar and Spice collection for Valentine’s Day (the collection even featured nail polish with heart-shaped sparkles!) . Rose Kiss is a beatiful shade for the lid, while Black Spice is great for the outer corner of the eye for the class smoky eye look. If only Maybelline would add these shades to its regular collection!

L’Oreal has now added liquid bronzer to its popular True Match™ collection of foundations, powders, concealers, and blushes designed to flatter a wide variety of skin tones. I am very fond of True Match™ liquid makeup in N3 – see my review at ThisNext, so I picked up the liquid bronzer in N1-2-3. This liquid bronzer may be blended with your foundation or be used alone.

UPDATE: The May 2007 of Lucky has a good tip: apply liquid bronzer before foundation to even skin tones. It worked for my skin, which has a tendency towards ruddiness

Physicians Formula Mineral Wear™ Talc-Free Mineral Eye Shadow Quad

Finally, Physicians Formula has released six different talc-free Mineral Eye Shadow Quads, all in beautiful shades. My complaint is about the packaging – you have to flip the compact over to use the mirror, so it’s a clumsy way of applying the eyesahdow.

You can find Maybelline, L’Oreal, and Physicians Formula at major drugstores, mass-market retailers, supermarkets, and Lumene is exclusive to CVS, and you can also find Avene and LaRoche-Posay at select CVS stores. Stores carrying Vital Radiance are now trying clear their inventory, so now is the time to snap up these products (which were good, although the line was badly marketed) at the right price – I was fond of Vital Radiance’s Smoothing Eye Primer mousse, so I bought two at half-price. Paula’s Choice may be purchased through the web site for Paula Begoun.

UPDATE: I have since found out that and carry a wide variety of Vital Radiance products.

What’s in my makeup travel kit

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I’m off for two days of meetings. In my makeup bag: