I’ve been critical of the marketing of so-called mineral cosmetics: in a previous article Mineral Madness, I wrote:
The term “mineral” had referred to loose powders, but now it’s being associated with products such as lipstick, liquid foundation, and pressed powders that contain other ingredients in addition to minerals. Thus, all cosmetics can be considered mineral cosmetics! Be critical, and recognize that “mineral” is just another marketing construct.
Pür Minerals is seizing on the marketing construct of mineral makeup being “pure.” It is a line of pressed powder foundation, blushes, and eye shadows that contain ingredients other than minerals.
Pür Minerals 4-in-1 Pressed Mineral Makeup Foundation With SPF 15
Despite my criticism of the marketing of so-called mineral products, I do like Pür Minerals 4-in-1 Pressed Mineral Makeup Foundation With SPF 15. I took it along with me on my recent trip, in addition to Daniel Chinchilla Flawless Finish Liquid Foundation and Paula’s Choice loose powder (no longer available). I found that Pür Minerals 4-in-1 Pressed Mineral Makeup Foundation With SPF 15 met my needs (particularly coverage of redness on the cheeks) and that I could have done without the last two products and lightened my makeup bag.
One can easily pick up powder from Pür Minerals 4-in-1 Pressed Mineral Makeup Foundation With SPF 15. To apply, I use the tools and techniques recommended by Pür Minerals founder Joli Baker:
I remind everyone that a light dusting of powder will not provide adequate protection from the sun. I wear smashbox Photo Finish Foundation Primer SPF 15 and Dermaxyl under Pür Minerals 4-in-1 Pressed Mineral Makeup Foundation With SPF 15.
Find out what others say about Pür Minerals 4-in-1 Pressed Mineral Makeup Foundation With SPF 15.
You may find Pür Minerals at Ulta and Dillard’s in the U.S. and Shoppers Drug Mart in Canada.
Daniel Chinchilla Cosmetics is a new line of cosmetics: it’s so new, in fact, that online shopping won’t go live until Sunday, March 8, 2009!
Daniel Chinchilla Cosmetics debuts with 3 different formulas of foundation (liquid, creme-to-powder, and dual wet/dry powder), each of which comes in 16 shades: in short, there’s something for any skin type and skin tone. It will also feature bronzer in two different shades and cover-up trio in five different shades.
Flawless Finish Liquid Foundation from Daniel Chinchilla Cosmetics
Daniel Chinchilla is a fashion, beauty, and editorial make-up artist. He was recently featured on Get Your Face On, TLC’s reality TV series starring Napoleon Pardis. By listening to his clients, Daniel learned that many of them still found it difficult to find makeup shades that suited their skin tone. Daniel sought to address their needs by starting his own cosmetics line.
CoverGirl Simply Ageless Anti-Aging Foundation
The marketing campaign for CoverGirl Simply Ageless Anti-Aging Foundation features Ellen DeGeneres, whose signing as a spokesmodel has been the most hyped of anyone whom I recall recently: the first openly gay model to sign! Ellen, with her blond hair and blue eyes, is actually a throwback to the bad old days when CoverGirl promoted that beauty ideal with the likes of Cheryl Tiegs, Cybill Shepherd, and Christie Brinkley.
Enough about Ellen. What about Simply Ageless? It’s described as makeup with Olay Regenerist (was this an intended pun?) serum mixed in. Cream foundation is not my favorite type of makeup to begin with, and even though this makeup is intended for mature women, it is excessively matte and drying.
At $13.99 (Walgreen’s sells it for $15.99), it’s more expensive than other CoverGirl offerings. Simply pass up Simply Ageless.
After trying Bio-fond makeup, I found a creme makeup that I like even more. It is Goddessy Rx 4-in One Smart Makeup.
Goddessy Rx 4-in-1 Smart Makeup
Why do I like Goddessy Rx 4-in One Smart Makeup better?
It lacks fragrance. The packaging is very functional, with a large mirror, a cover for the makeup itself, and a perforated well for the sponge.
Plus, I found a better shade match. I initially tried three different shades of Goddessy Rx 4-in One Smart Makeup on my fingertips:
#2 – light shade, nearly the same intensity as #4, more pinky than #4
#4 – light shade, with yellow undertones
#3 – deeper than #2 and #4, appeared orangish
#4 was the best match for me. I err on the side of yellow undertones. On the other hand, the Bio-Fond makeup shade had pinkish undertones. To say nothing about the fragrance!
Thanks to Jennifer for giving me the chance to sample this product. You may shop Goddessy Rx at Amazon.com.