P&G (Cover Girl) has been more honest than L’Oreal (which also owns Maybelline) about enhancing images for its ads: for example, in its LashBlast mascara ads featuring Drew Barrymore, it provides fine print that lash inserts were applied before mascara.
Now comes news that P&G has pulled its ad featuring Taylor Swift for its NatureLuxe Mousse Mascara, after the US Council of Better Business Bureau’s National Advertising Division requested that P&G substantiate its claims and called into account P&G’s enhancing the image to mislead the consumer about how much the mascara enhances the eyes:
The issue of Photoshopping images has been a hot topic on online fashion and beauty forums. Are we ready for more realistic advertising? We claim we are, but as ExtremeTech notes,
“… humans are incredibly sensitive to visual stimuli — and multiple trillion-dollar industries, including advertising, cosmetics, movies, and TV, all stand to gain by making their products look more appealing. There is a reason that digital manipulation and post production is so prevalent, after all — and indeed, it could even be argued that non-manipulated images now look ugly to our eyes.”
The marketing campaign for CoverGirl Simply Ageless Anti-Aging Foundation features Ellen DeGeneres, whose signing as a spokesmodel has been the most hyped of anyone whom I recall recently: the first openly gay model to sign! Ellen, with her blond hair and blue eyes, is actually a throwback to the bad old days when CoverGirl promoted that beauty ideal with the likes of Cheryl Tiegs, Cybill Shepherd, and Christie Brinkley.
Enough about Ellen. What about Simply Ageless? It’s described as makeup with Olay Regenerist (was this an intended pun?) serum mixed in. Cream foundation is not my favorite type of makeup to begin with, and even though this makeup is intended for mature women, it is excessively matte and drying.
At $13.99 (Walgreen’s sells it for $15.99), it’s more expensive than other CoverGirl offerings. Simply pass up Simply Ageless.
Many of us are constantly seeking the perfect mascara: one that thickens or lengthen lashes (or maybe both!) and doesn’t smear or clump.
Many people like Cover Girl’s Lash Blast. While Lash Blast doesn’t smear or clump, I was disappointed, as it didn’t deliver on building significant thicker lashes. Rimmel’s new Glam’EYES does deliver on building thicker and longer lashes and doesn’t smear. However, you might want to run a lash comb or clean mascara wand afterwards to define and separate the lashes.
beauty girl musings had great things to say about Maybelline Colossal Volum’ Express mascara. I have yet to try this mascara. If Lash Blast’s orange packaging was eye-catching, then Colossal Volum’ Express’s packaging is eye-popping, in a yellow that fairly screams. Monique said that you’d expect to pay about $7 for Colossal Volum’ Express. Where I live (Northern Virginia, near DC), if you have a CVS customer card, you can get Colossal Volum’ Express on sale for $4.99 through Saturday, July 5; even better, you’ll get “bonus bucks” that will give you $2 discount on a future CVS purchase. Enter your zip code to locate your nearest CVS store at CVS.com and browse the Weekly Store Ad to see if this offer applies to your store.
Since I mentioned the CVS sale, I should also mention another special applying to my location is “bonus bucks” for $5 discount on a future CVS purchase with purchase of LaRoche-Posay’s Anthelios SX SPF 15 sunscreen. Anthelios SX contains Mexoryl SX, which is the 1st sun filter in a sunscreen approved by the FDA in 18 years. Mexoryl SX fills the gap in sunscreens for short UVA ranges.
PS I took advantage of the CVS sale to purchase Maybelline Colossal Volum’ Express mascara. This has the edge over Rimmel’s new Glam’EYES mascara. Maybelline Colossal Volum’ Express is a buy.
PS Just got notice from Anthelios’ PR that Anthelios 40 with SPF 40 will be available soon.
Notable posts from Friends of The Style Page
Elke notes that Whole Paycheck, er, Whole Foods Market has created its own standard for Premium Body care. This is not a standard for what constitutes organic personal care products. Multiple organizations are developing standards for what constitutes organic personal care products and/or certiying personal care products as organic. This creates confusion in the minds of consumers. A global standard for what constitutes organic personal care products is needed.
The Beauty Brains reports on how the skin care company Elle Bache is promoting its new line: by installing a 40-foot long sculpture of a nude woman made out of peaches.
BTW The Beauty Brains book has gone to print. Buy the book now, and Beauty Brains will provide instructions to download a PDF version to enjoy until the book is published.
Girl-Woman-Beauty-Brains-Blog reports on A Beauty Secret That Will Leave You Less Chafed Financially, namely using Monistat Soothing Care Chafing Relief Powder Gel as a face primer. But will consumers get past the “ew” factor, as the Monistat brand is associated with treating vaginal yeast infections?
Lastly, Soul-Piercing Reflections shares her current favorite eye makeup look, a mix of plum shades.
Recent history of cosmetics lines for “older” women is strange, to say the least. Maybelline had its Revitalizing line of cosmetics in the 1990s, represented first by Rosie Vela, then by 30-something Paulina Porizkova (after her contract with Estee Lauder ended in 1993), before it discontinued the line. That was a shame, as the Maybelline Revitalizing line had some silky-smooth matte eyeshadows and subtle blushes.
Today, the market is brimming over with skin care for women over 50 – witness Olay’s Regenerist and L’Oreal’s RevitaLift lines. Cover Girl has recalled its long-time model Christie Brinkley to promote its Advanced Radiance Age-Defying Makeup (note, however, Christie’s hand is always covering her neck – if you’ve seen the Total Gym ads she does with Chuck Norris, you know why).
Revlon has launched a complete cosmetics line called Vital Radiance, targeted at women 50 and over. It’s too tempting to call this makeup for the AARP set (although I’m only a few years shy of that time when I’ll get my invitation to join AARP). Also, brand names that include “vital” and “radiance” for older women are beginning to sound hackneyed.
The foundation is more highly pigmented than others to compensate for loss of color in the complexion. I’ll leave it to a real makeup expert, but I question the wisdom of this approach. It seems to me that color should come from a judicious application of blush in a flattering shade.
Eye shadow trios come into soft colors. Mousse shadow contain shimmer, and I questions why Revlon put shimmer into eye shadow intended for women over 50. Consumers will find the price of Vital Radiance rather high, especially for a mass market brand: one small pot of Vital Radiance EasyBlending Mousse Eye Shadow costs $14.50, while Maybelline’s new Dream Mousse Eye Shadow (an extension of its Dream Mousse line, costs less than half that price.
The Style Page especially liked Vital Radiance Smoothing Eye Primer. This product does indeed smooth the eye area and provide coverage as a base for eyeshadow and contains no shimmer. Some consumers might object to the peachy shade.