Revlon has a new prestige brand in the works – Flesh
It will launch in late June, and features 40 shades of foundation, in stick packaging.
Linda Wells, the creator of Allure magazine who is now the creative director at Revlon, developed the new brand.… https://t.co/LO8QWIDFCVpic.twitter.com/blFWFcMQ8w
In addition to foundation sticks, Flesh will include highlighters, lipstick, and blush — all created to complement a wide range of skin tones.
Flesh will be available online at Ulta Beauty beginning June 24th, and will be on store shelves in July.
Will Flesh have staying power? I’m thinking in particular about the stunning failure of Vital Radiance, a line that Revlon created for women over 50.
In the 1990s, Revlon had a line targeted at African-American women: I couldn’t find the name of the line (likewise, I couldn’t find the name of the line for which 1980s teen pop star Tiffany was a model).
I’m of two minds when it comes to Linda Wells.
Con: As EIC of Allure, she ostensibly approved a hatchet job on Paula Begoun. Wow – talk about duplicity. The reporter ingratiated herself with Paula.
Did Obsessive Compulsive Cosmetics (OCC) go out of business? A few weeks ago, it abruptly shut down its website, its New York City store, and all its social media accounts. Sephora isn’t always kind to small brands: lawsuits between Sephora and OCC might provide some clues to OCC’s apparent demise. This story haunted me. Back when my beauty blog mattered and OCC’s only products were its Tarred (black) and Feathered (White) lip balms in tins (this was before Lip Tar), I corresponded directly with OCC founder David Klasfeld, who’s cited in the Racked article Sephora’s Lawsuit With Obsessive Compulsive Cosmetics Is a Staggering Case Study in How Beauty Products Are Sold. #IKnewThemWhen
In this feature Revealed: The Magic Make-up Formula for Achieving Perfect Skin at Any Age from DailyMail.com Femail, make-up artist Oonagh Connor (Instagram: @oonaghoo) describes the right ratios of foundation to concealer to use according to your age. She says that women should ditch foundation as they grow older. I just turned 60, and it looks like she’s recommending that women in their sixties wear a mask (70% foundation, 30% concealer)!
Estée Lauder named Karlie Kloss as its new brand ambassador. Karlie’s already had a gig with L’Oréal.
According to WWD, Karlie’s production company will produce content for her and Estée Lauder’s social channels; in addition, the brand will support her Kode with Klossy summer camp, in which teenage girls learn to code.
I’m obsessed with Karlie Kloss. She’s from my hometown of Webster Groves, MO, so I take vicarious pleasure in seeing her in magazines and larger-than-life visuals. Check out my Stay Klossy board on Pinterest: 3329 pins and counting!
After an initial foray into bricks-and-mortar stores at Sephora, ColourPop has arrived at Ulta! The collection includes liquid lip colors, eye shadows, and highlighters. You may order ColourPop through ulta.com or select stores.
For the benefit of my readers in the DC metro area, here are the local Ulta stores that carry ColourPop: