Ulta Beauty (NASDAQ:ULTA) recently reported its fiscal second quarter earnings, and while the company’s earnings per share figures beat analyst expectations, management’s guidance for the current quarter underwhelmed, sending shares down mid-single digits after hours.
Until the after-hours conference call with analysts, that is. … Ulta will now be the exclusive retail partner for Kylie Cosmetics, Kylie Jenner’s makeup line, which will be rolling out to all Ulta stores before the holiday season. …
Ulta shares went from roughly a 5% loss after hours to a 6.4% gain the very next day.
Glossy posted an article on Sephora’s “upgrade” to its Beauty Insider program. Whatever, it’s still the crummy program where you accumulate points to obtain samples that you’d otherwise should get for free.
Screen grab from Glossy
When Sephora, in its munificence, announced a limited time 10% off discount on products, beauty enthusiasts were indignant. Just before that, Ulta had a 20% off sale, including prestige items. Also, you earn cash back rewards with Ulta’s loyalty program.
On account of Ulta’s cash back rewards, I first visit Ulta to see if it carries a product. If it doesn’t, then I go to Sephora. Bonus: join Ebates for earning additional cash back points. HT Marcia of Beauty Info Zone.
Revlon has a new prestige brand in the works – Flesh
It will launch in late June, and features 40 shades of foundation, in stick packaging.
Linda Wells, the creator of Allure magazine who is now the creative director at Revlon, developed the new brand.… https://t.co/LO8QWIDFCVpic.twitter.com/blFWFcMQ8w
In addition to foundation sticks, Flesh will include highlighters, lipstick, and blush — all created to complement a wide range of skin tones.
Flesh will be available online at Ulta Beauty beginning June 24th, and will be on store shelves in July.
Will Flesh have staying power? I’m thinking in particular about the stunning failure of Vital Radiance, a line that Revlon created for women over 50.
In the 1990s, Revlon had a line targeted at African-American women: I couldn’t find the name of the line (likewise, I couldn’t find the name of the line for which 1980s teen pop star Tiffany was a model).
I’m of two minds when it comes to Linda Wells.
Con: As EIC of Allure, she ostensibly approved a hatchet job on Paula Begoun. Wow – talk about duplicity. The reporter ingratiated herself with Paula.
Did Obsessive Compulsive Cosmetics (OCC) go out of business? A few weeks ago, it abruptly shut down its website, its New York City store, and all its social media accounts. Sephora isn’t always kind to small brands: lawsuits between Sephora and OCC might provide some clues to OCC’s apparent demise. This story haunted me. Back when my beauty blog mattered and OCC’s only products were its Tarred (black) and Feathered (White) lip balms in tins (this was before Lip Tar), I corresponded directly with OCC founder David Klasfeld, who’s cited in the Racked article Sephora’s Lawsuit With Obsessive Compulsive Cosmetics Is a Staggering Case Study in How Beauty Products Are Sold. #IKnewThemWhen
In this feature Revealed: The Magic Make-up Formula for Achieving Perfect Skin at Any Age from DailyMail.com Femail, make-up artist Oonagh Connor (Instagram: @oonaghoo) describes the right ratios of foundation to concealer to use according to your age. She says that women should ditch foundation as they grow older. I just turned 60, and it looks like she’s recommending that women in their sixties wear a mask (70% foundation, 30% concealer)!