Revlon to launch Flesh makeup at Ulta

MUA Kevin James Bennett posted this to Twitter:

On Instagram, he adds:

In addition to foundation sticks, Flesh will include highlighters, lipstick, and blush — all created to complement a wide range of skin tones.
Flesh will be available online at Ulta Beauty beginning June 24th, and will be on store shelves in July.

Comments:

  • Will Flesh have staying power?  I’m thinking in particular about the stunning failure of Vital Radiance, a line that Revlon created for women over 50.
  • In the 1990s, Revlon had a line targeted at African-American women: I couldn’t find the name of the line (likewise, I couldn’t find the name of the line for which 1980s teen pop star Tiffany was a model).
  • I’m of two minds when it comes to Linda Wells.
    • Con: As EIC of Allure, she ostensibly approved a hatchet job on Paula Begoun. Wow – talk about duplicity.  The reporter ingratiated herself with Paula.
    • Pro: Allure was apolitical when she was EIC.

One thought on “Revlon to launch Flesh makeup at Ulta

  1. Pingback: My ulta.com haul | Cold Cream 'n' Roses

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s