Pantone’s 2018 Color of the Year is …

(drum roll, please) Ultra Violet!

Pantone used to be for industry insiders only; now it announces its Color of the Year to great fanfare.  Here is a color story for Ultra Violet:

Actually, Pantone created 8 palettes (Sigh.  I miss the color stories in InStyle).

Source: Pantone Color of the Year 2018 Tools for Designers I Ultra Violet 18-3838