… 7-Eleven is launching its private label cosmetics line called Simply Me Beauty.
7-Eleven is the latest to throw its hat into the booming cosmetics category as the giant convenience store company seeks to capitalize on its huge foot traffic.
Actually, 7-Eleven entered into the beauty business before. It used to sell a cosmetics line that was geared to tweens. And I remember when 7-Eleven had a private label hosiery brand!