Meet Atelier Bloem

Atelier Bloom is a fragrance line founded by Matthew Malin and Andrew Goetz, better known for their skin care line (MALIN + GOETZ). Atelier Bloem is inspired by Bloemenmarkt, the world’s only floating flower market, located in Amsterdam.

Bloemenmarkt, Amsterdam

Bloemenmarkt, Amsterdam by zak mc [CC BY-SA 2.0 (, via Wikimedia Commons

I was surprised, but delightedly so, to receive 2 full-size (3.4 fl oz/100 ml) bottles of Atelier Bloem’s William and 1614 fragrances.

First, a few words (notes?) about fragrance notes. Notes are scents that can be sensed with respect to time after application of a fragrance. Top notes are sensed immediately. They consist of small, light molecules that evaporate quickly. Middle notes, also called heart notes, emerge in the middle of the perfume’s dispersion process. Base notes refer to the scent of a perfume that appears close to departure of middle notes. They consist of large, heavy molecules that evaporate slowly.

Adapted from Wikipedia

William by Atelier Bloem

William by Atelier Bloem

William is inspired by the Dutch Royal Family, known as the House of Orange. It is a neroli scented perfume distilled from the blossom of the bitter orange tree and the wood and leaves.

* Top notes: Neroli Petals, Nectarine, and Lavender
* Middle (or heart) notes: Orange Flower, Freesia, Sambac Jasmine, and Blond Wood
* Drydown (or base notes): Amber, Vanilla, Musk, and Sandalwood

1614 by Atelier Bloem

1614 by Atelier Bloem

1614 is named for the year Andrew Goetz and Matthew Malin’s home away from home in the Hudson Valley was founded.

* Top notes: Black Pepper, Bergamot, and Neroli from Tunisia
* Middle notes: Sambac Jasmine, Sweet Clover, Rose Water, and Orange Blossom
* Drydown (base notes): Teakwood, Sandalwood, and Musk

One 3.4 fl oz/100 ml bottle costs $195 US.  You may purchase Atelier Bloem fragrances through Barneys. Earn cash back awards through Ebates.

PS The photo of the Bloemenmarkt inspired my flat lays. The Delft Blue Miniature Houses that flank the perfume bottles represent old Dutch houses situated along the canals in Amsterdam. These houses are presented to Business Class passengers on board KLM flights. The miniatures contain Bols jenever liquor. We have not broken the seals on these miniature houses!


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