Walgreens is shutting down Beauty.com and Drugstore.com

Walgreens has decided to close down drugstore.com and Beauty.com effective September 30 to concentrate on “a more unified brand and marketing approach” for its e-commerce strategy.

Sad. Beauty.com was one of the earliest beauty e-commerce sites. Kevyn Aucoin and subsequently his protégé Troy Surratt were consulting makeup artists to beauty.com. I hope that Walgreens will keep the high-low mix of beauty brands that drugstore.com and beauty.com provided.

With easy-to-remember names like drugstore.com and beauty.com, one might expect these Walgreens-owned websites to be doing gangbusters business. Yet the retailer says it will shutter both sites by the end…

Source: Walgreens Closing Beauty.com, Drugstore.com – Consumerist

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