On my recent visit to Super H, I discovered that Amore changed its name to Aritaum. It now has a front that clearly marks it as Aritaum.
Aritaum describes itself as “the one stop solution for all your beauty needs.” It is a chain of K-#beauty stores whose parent company is AMOREPACIFIC.
However, there is still spill-over area where you can buy various masks and find Missha makeup (Missha is not an Amore Pacific brand).
The Shiseido counter has closed.