Why the spate of celebrity cosmetics lines? 

Why the spate of celebrity cosmetics lines?

Victoria Beckham

Victoria Beckham (courtesy photo)

According to the WWD articles Celebs’ New Beauty Push: Color Cosmetics, “Celebrity fragrances are shriveling as a category, plummeting to less than 2 percent of the prestige fragrance market in 2014 from 4 percent in 2011, according to figures from NPD Group.”

Soon after I posted the article about Cara Delevigne, I learned that Victoria Beckham will launch an LE #makeup line with Estée Lauder.  It will launch in September 2016. Victoria Beckham previousl…

Source: Victoria Beckham will launch an LE #makeup with Estée Lauder | The Style Page

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