The titling of products as “natural” (see my comments on Natural Essentials Healing Dry Oil) is a pet peeve of mine. I’m not a purist, but I think that many (including me) would not think that compounds made in the laboratory are “natural.”
The problem is that there’s no agreed-upon definition of “natural.” There are definitions of what qualifies as “organic,” for example, through the USDA’s National Organic Program. Here is a USDA fact sheet on labeling Cosmetics, Body Care Products, and Personal Care Products as organic.
The FDA does not have a definition for the term “organic.”
Bottom line: read the labels, including the ingredient list, and determine for yourself if the product meets your definition of “natural.”