JC Penney’s new home department

Everyone knows that JC Penney is suffering: changeovers in management, an ad campaign that sounds like abject apology.

Today I received the flyer for Penney’s housewarming event for its new home department.  Penney’s (as I call it) is taking a page from Target’s playbook by employing well-known designers and taste makers such as Michael Graves (who had a collection for Target), Martha Stewart, Jonathan Adler, and Sir Terence Conran  to revamp its home department.

I’m a nut for footed bowls, and this acacia wood bowl from Michael Graves Design caught my eye:

Michael Graves Design acacia wood footed bowl

Michael Graves Design acacia wood footed bowl

What do you think of Penney’s new home department?   Has anything caught your eye?  Does the home department revamp have legs?  Will it rescue Penney’s from the doldrums?

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