Everyone knows that JC Penney is suffering: changeovers in management, an ad campaign that sounds like abject apology.
Today I received the flyer for Penney’s housewarming event for its new home department. Penney’s (as I call it) is taking a page from Target’s playbook by employing well-known designers and taste makers such as Michael Graves (who had a collection for Target), Martha Stewart, Jonathan Adler, and Sir Terence Conran to revamp its home department.
I’m a nut for footed bowls, and this acacia wood bowl from Michael Graves Design caught my eye:
What do you think of Penney’s new home department? Has anything caught your eye? Does the home department revamp have legs? Will it rescue Penney’s from the doldrums?