UK’s Advertising Standards Authority bans misleading cosmetics ads

The UK’s Advertising Standards Authority banned an excessively retouched ad featuring Julia Roberts for Lancome and this one featuring Christy Turlington for Maybelline:

At right, a fresh-faced Turlington dares to bare.

The ASA deemed these ads misleading, as the perfect complexions were a result of photo manipulation, not product use.  Watch this space for US crackdown on misleading cosmetics advertising.